About cookies and similar technologies
Cookies are small data files that allow a website or a mobile app to collect and store a range of data on your desktop computer, laptop, or mobile device. Cookies help us to provide essential features and functionality on our websites and mobile apps, and we use them to improve your customer experience. With our permission, cookies may be placed on our websites and mobile apps by other organisations. For example, we use cookies to do the following:
To improve the way our websites and mobile apps work
Cookies enable us to assess and improve the functionality of our websites and mobile apps, allowing us to personalise your experience and provide access to many useful features. For example, cookies help us track your bookings as you progress through each stage of the booking process; they enable us to remember your preferences, such as recent searches or shortlisted holidays, and the contents of your online shopping basket.
To improve the performance of our websites and mobile apps
Cookies help us understand how our websites and mobile apps are used. For example, they tell us if you encounter error messages while browsing, and they allow us to test different designs of our website and mobile app pages. Website analytics, including Google Analytics, provides information about the number of visitors to our website and mobile apps, which parts of our website and mobile apps are most popular, and if there are any trends, such as one specific page being viewed mostly by people in a particular country. These cookies help us to improve your experience.
To deliver relevant online advertising
We use cookies to help us deliver online advertising that we believe is most relevant to you on our websites, mobile apps, and other organisations’ websites. For example, these cookies help us to suggest flights from your nearest airport, holidays in destinations you have shown interest in, or products you might like.
These cookies may collect data about your online behaviour, such as your IP address, the website you arrived from, and information about your purchase history or the content of your shopping basket.
This means that you may see our adverts on our websites, mobile apps, and on other organisations’ websites. You may also see adverts for other organisations on our websites and mobile apps.
To help us deliver online advertising that is relevant to you, we may also combine data collected through cookies on your device's browser with other data we have previously collected.
To measure the effectiveness of our marketing communications, including online advertising
Cookies can tell us if you have seen a specific ad, and how long it has been since you last saw it. This information enables us to measure the effectiveness of our online advertising campaigns and control the frequency of ad displays, ensuring they do not become repetitive or intrusive. We also use cookies to measure the effectiveness of our marketing communications, for example, by tracking whether you have opened a marketing email that we have sent you.
Your choices when it comes to cookies
You can use your browser settings to accept or reject new cookies and to delete existing cookies. You can also set your browser to notify you each time new cookies are placed on your computer or other device. You can find more detailed information about how you can manage cookies at the All About Cookies and Your Online Choices websites.
If you choose to disable some or all cookies, you may not be able to utilize our websites or mobile apps fully. For example, you may not be able to add items to your shopping basket, proceed to checkout, or use any of our products or services that require a sign-in.
Where we display personalised adverts on other organisations’ websites, the AdChoices icon will usually be displayed. Clicking on this icon will provide you with specific guidance on how to control your online advertising preferences. For more information, please visit the YourAdChoices website.
Changes to our Notice
This Notice replaces all previous versions. We reserve the right to change the Notice at any time, so please check it regularly on our website(s) for updates. If the changes are significant, we will provide a prominent notice on our website(s), including, if we believe it is appropriate, electronic notification of Cookie Notice changes.
Last update: March 2018
Key terms
Website analytics:
Website analytics, including Google Analytics, enable us to understand how visitors interact with our website. We can view a variety of reports about how visitors interact with our website and mobile apps, enabling us to improve them.
Website analytics uses first-party cookies to track visitor interactions, as in our case, where they are used to collect information about how visitors use our website and mobile apps. We then use the information to compile reports and to help us improve our site.
For example, Google Analytics collects information anonymously. It reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit Google.
Online advertising: Marketing messages that you may see on the internet.
TYPES OF COOKIES | NAME | SOURCE | DESTINAŢION | DURATION |
Functional through third parties | __utma | Google analytics | Used to distinguish between users and sessions. Refreshes each time data is transmitted to Google Analytics. | 2 years from setting/update |
Functional through third parties | __utmb | Google analytics | Used to distinguish between users and sessions. Refreshes each time data is transmitted to Google Analytics. | 30 minutes from setting/update |
Functional through third parties | __utmc | Google analytics | Determines if a user has opened a new session/visit. | At the end of the session |
Functional through third parties | __utmz | Google analytics | Stores traffic sources or campaigns that explain how users arrived on the site. Refreshes each time data is sent to Google Analytics. | 6 months from setting/update |
Functional through third parties | _gat | Google analytics | Used to speed up the request rate. | 10 minutes |
Functional through third parties | _ga | Google analytics | Used to distinguish users. | 2 years |
| cookie | adventure-tours.ro | Check whether the visitor has accepted the site cookies. | 30 days |
| PHPSESSID | adventure-tours.ro | Keep the session connection open. | At the end of the session |
Functional through third parties | uvc | addthis.com | Used to share information on shared networks. | 2 years |
Functional through third parties | Uid
mus
ssc
loc
_ga | addthis.com | Used for sharing on social networks, it allows users to share information on various platforms. | At the end of the session |
| user | adventure-tours.ro | Stores user authentication data. | At the end of the session |
Functional through third parties | TATravelInfo
ServerPool
TACds
TAUD
CM
TAUnique
TASession
PMC
TASSK
TART
SRT
| Tripadvisor.com | Traffic analysis. | At the end of the session |
| lang | adventure-tours.ro | Stores the visitor's display language. | At the end of the session |
Functional through third parties | cto_lwid cws bkng _ga zz_cook_tms_seg1 zz_cook_tms_ed utag_main zz_cook_tms_seg3 vpmss | Booking.com | Traffic analysis. | At the end of the session |
Functional through third parties | c_user
presence
datr
xs
sb
fr
pl
wd
act | Facebook.com | Traffic analysis and data display according to the logged-in user. | At the end of the session |
Functional through third parties | ajs_anonymous_id
__utma
__ssid
ajs_user_id
__utmz
ajs_group_id
__utmv
_ga
_gid | adventure-tours.ro | Traffic analysis for server statistics. | At the end of the session |
Functional through third parties | VISITOR_INFO1_LIVE LOGIN_INFO SID APISID SSID HSID SAPISID Wide YSC YSC | Youtube.com | Traffic analysis and personal settings of the connected user. | At the end of the session |
